You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

Session Name:

Viral Mechanics Uncovered

Overview:

How do the viral mechanics of popular social games create engagement through word of mouse? In the lecture, Lead Social Designer Aki Jrvinen, Ph.D., uncovers the viral mechanics of social games. His perspective combines psychological concepts such as persuasion with game design principles. Case studies of popular social games viral features will be used to pinpoint how viral loops have been successfully created via specific mechanics. Besides detailed analysis of viral mechanics originating directly from the game, the lecture will also cover the broader contexts of viral marketing and customer relationship building, such as e-mail and Facebook product pages.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC Europe 2010
  • Aki Jarvinen
  • Digital Chocolate
  • free content
  • Game Design
  • Design