| Session Name: | From First Date to Marriage: Strategies for Acquiring and Retaining Players |
| Speaker(s): | Mike Goslin |
| Company Name(s): | Mindspark Worlds |
| Track / Format: | Design |
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| Overview: | When a new player arrives in your game a good first impression is crucial. Next comes the hard work of building a lasting relationship where they may eventually stick around for months or even years. Small improvements in this process can have huge effects on the success of your game. Learn strategies for acquiring, converting, and retaining players across a range of games from social to casual to massively multiplayer. This talk will cover everything you need to know about on-ramp and funnel analysis, key metrics, differences between business models, and the substantial benefits of higher lifetime value. |
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