| Session Name: | Monetization and Business Models for Social Games |
| Speaker(s): | Pauline Reader |
| Company Name(s): | RockYou |
| Track / Format: | Monetization: Sponsored |
| Overview: | Social games are addictive so addictive that developers are making millions of dollars from them. There are multiple models emerging in the industry for monetizing social games. Whether it's sponsorships, virtual currencies, CPM or CPE, the opportunities to make money in this space continues to grow. The question is: How do you do it? In order to be successful, developers must choose which business models to pursue and where to focus their efforts. |
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