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|Session Name:||Top 7 Social Game Metrics for 2011|
|Track / Format:||Social Games Summit|
Kontagent's Aaron Huang will present the Top 7 Social Game Metrics for 2011 for social game developers. The metrics follow a social game's development lifecycle of acquiring, retaining and monetizing users. The framework provided should also guide developers and game producers in prioritizing focus on the metrics that are important at certain lifecycle stages of game development. Key benchmarks and benchmark ranges will be discussed within the context of certain trends that are affecting user acquisition, viral and monetization channels, and game mechanics designed to increase retention and engagement.