This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Social Gaming Is No Longer Just Facebook|
|Company Name(s):||Playdom, A Walt Disney Company|
|Track / Format:||Social Games Summit|
Facebook now has more than half a BILLION active users around the world, providing reach through their social graph unheard of in the history of the internet. Then add HUNDREDS of MILLIONS of potential players on regional and special-purpose networks like Odnaklassniki.ru, Nasza-Klasa.pl, QQ.com, and Hi5. Sum it all up, and you get a big ol' bucket of opportunity for a social games business! However, even the biggest companies can't pursue all these opportunities simultaneously. The session will focus on sorting out the opportunities that are the best fit for your business, and prioritizing and partnering to address this huge market in a logical, systematic way.