Facebook now has more than half a BILLION active users around the world, providing reach through their social graph unheard of in the history of the internet. Then add HUNDREDS of MILLIONS of potential players on regional and special-purpose networks like Odnaklassniki.ru, Nasza-Klasa.pl, QQ.com, and Hi5. Sum it all up, and you get a big ol' bucket of opportunity for a social games business! However, even the biggest companies can't pursue all these opportunities simultaneously. The session will focus on sorting out the opportunities that are the best fit for your business, and prioritizing and partnering to address this huge market in a logical, systematic way.