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The Number One Educational Resource for the Game Industry

Session Name: The Evolution of Zombie Lane - How to Successfully Develop a Casual Social Game with a Hardcore Theme
Speaker(s): Rob Unsworth
Company Name(s): Digital Chocolate
Track / Format: Social Games Summit

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Digital Chocolate's Zombie Lane is one of the original Facebook hits of 2011. This talk will give a detailed view to the game's 13 months long development from idea to launch. The focus is on highlighting the different steps that helped to develop a wide appeal original casual social game with a hardcore theme. The rigorous end-user focused creative process that validated the fun and appeal before launch will be explained. A recipe for successfully combining the two worlds of hardcore and casual will be provided together with a systematic approach with an end-user focus.

GDC Europe 2011

Rob Unsworth

Digital Chocolate

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Social Games Summit