|Session Name:||Why Operating a Top 10 Facebook Social Game Across Multiple Markets Is Difficult!|
|Company Name(s):||PopCap Games|
|Track / Format:||Social Games Summit|
Thinking about operating a social game to other languages other than English? PopCap found out that operating a top 10, high-quality, social game in several markets is difficult and complex. Listen and ask questions of Bart Barden the Director of Social and Online Business for PopCap Games as he walks through key decisions and experiences specific to operating Bejeweled Blitz in several markets. Topics covered will include development, regionalization/localization, analytics, marketing (both paid and earned), legal considerations, opportunity identification and monetization.