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|Session Name:||Why We Buy: A Game Designer's Guide To Transactions|
|Track / Format:||Design|
Did you know free users get access to 30% of content from the last 2 years?
In this session, veteran online game designer Nik Davidson explores the psychology of the transaction - how a player perceives a transaction emotionally might have little to do with the actual economic impact of their decision. In some cases, this can work to a game's benefit! More often, however, it's disastrous.