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The Number One Educational Resource for the Game Industry

Session Name:

Why We Buy: A Game Designer's Guide To Transactions


In this session, veteran online game designer Nik Davidson explores the psychology of the transaction - how a player perceives a transaction emotionally might have little to do with the actual economic impact of their decision. In some cases, this can work to a game's benefit! More often, however, it's disastrous.

This lecture will cover The Gain/Loss, The Deal, and The Gamble, and how each of these elements can and should be used in your games.

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  • GDC Online 2011
  • Nikolaus Davidson
  • free content
  • Design
  • Design