In this session, veteran online game designer Nik Davidson explores the psychology of the transaction - how a player perceives a transaction emotionally might have little to do with the actual economic impact of their decision. In some cases, this can work to a game's benefit! More often, however, it's disastrous.

This lecture will cover The Gain/Loss, The Deal, and The Gamble, and how each of these elements can and should be used in your games.