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The Number One Educational Resource for the Game Industry

Session Name: From Subscription to Hybrid - Introducing Virtual Item Sales into EVE Online
Speaker(s): Ben Cockerill
Company Name(s): CCP Games
Track / Format: GDC Virtual Items Summit

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Modifying an established, successful business model that's served you well for eight years is quite an undertaking. What would inspire a game maker to go against the "If it ain't broke, don't fix it" grain? How do you balance your goals with players' desires? Join Associate Producer Ben Cockerill of CCP as he explains the whys and wherefores of transitioning EVE Online from a subscription-based to a hybrid subscription-with-virtual-sales business model.

GDC Online 2011

Ben Cockerill

CCP Games

free content

GDC Virtual Items Summit

Social / Online Games