Modifying an established, successful business model that's served you well for eight years is quite an undertaking. What would inspire a game maker to go against the "If it ain't broke, don't fix it" grain? How do you balance your goals with players' desires? Join Associate Producer Ben Cockerill of CCP as he explains the whys and wherefores of transitioning EVE Online from a subscription-based to a hybrid subscription-with-virtual-sales business model.