|Session Name||Combat Arms Postmortem: The Art of Selling Guns|
|Company Name(s)||Nexon America|
|Track / Format||GDC Virtual Items Summit|
Nexon has pioneered free to play FPS in the western market with its market leading title Combat Arms. Unlike other Nexon titles, Combat Arms had not been commercialized in other territories previously to US. Nexon America essentially designed its monetization model from scratch. In this talk, Jungsoo Lee, Managing Producer from Nexon America will discuss key learnings from various experiments conducted for better monetization model for western FPS gamers. Detailed information will be provided along with actual data.