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|Session Name:||The Smurfs How to Develop a Successful Facebook Game in China|
|Company Name(s):||Ubisoft Chengdu|
|Track / Format:||Social/Online Games|
|Overview:||The SmurfsTM & Co is the Number 1 Facebook game developed by Ubisoft reaching a number over 10 million monthly active users. Among its achievements, it became the Number 1 Licensed based game and reached at its peek the Top 25 applications on Facebook. In the presentation, the speaker will illustrate the key factors that determine the success of the game from the point of view of a Ubisoft Studio Managing Director operating in China. The presentation will include topics oriented in recruitment, resource allocation and high level overview on Facebook development, and also other important decisions that ensured the development of the game and its success on Facebook.|