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|Session Name:||Globalization of Social Games: Challenges and Strategies|
|Track / Format:||Social/Online Games|
|Overview:||In recent years, Chinese social game companies have achieved remarkable results in overseas markets. However, at present, no Chinese game company is able to globally synchronise their updates in 20 different languages. Mr. Binsen Tang will talk from the importance of global synchronization to social game companies. By sharing the experiences and learnings from the games that Elex has developed and operated, he will then illustrate the successful operational cases on minority language platforms, including how to use minimal effort and time to publish social and web games globally, as well as how small and medium game development teams can achieve data-driven operations. Lastly, he will share how game developers can utilize XingCloudâ€™s platform to future achieve global synchronization of social game operations.|