From start to finish, Diablo 3's technical art team challenged the notions of the traditional technical art role. The result is a team with broad capabilities with an emphasis on hands-on game development and intense design collaboration over the usual stuff for which technical art is known. This talk focuses on the motivations, philosophies and values that drive the Diablo 3 technical art team. Examples of how this approach impacted Diablo 3 will be covered, including key contributions to combat responsiveness, the game's over the top visceral feel, the D3 class skill design process and how the team anticipated the project's scripting and special effect needs, then transformed itself to meet them.