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|Session Name:||Hit Reset: Release is Day One of Development Cycle|
|Company Name(s):||Pocket Gems|
|Track / Format:||Smartphone and Tablet Games Summit|
Creating a successful mobile game doesn't just happen in the months before launch. What happens post launch is just as important. The mobile platform presents its own set of unique challenges and opportunities so release day is merely the first step in building a successful long-lasting hit. Learn from Pocket Gems' experience managing Tap Zoo and Tap Pet Hotel which have spent over 52 weeks collectively in Apple's top 10 grossing app chart