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|Session Name:||One Year of Bejeweled Blitz - Learning to Expect the Unexpected|
|Company Name(s):||PopCap Games|
|Track / Format:||Smartphone and Tablet Games Summit|
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|Overview:||First launched on Facebook in 2008 and on iOS in 2009, and occupying a perennial top stop in the charts, Bejeweled Blitz is one of the most successful, and longest running, cross-platform social games. This talk aims to offer an honest, unadulterated view of what operating a cross-platform social game means, and how PopCap had to completely change its practices to succeed at it. Between others, you'll hear about how PopCap strives to marry a strong focus on "finding the fun" with a keen eye on metrics; how Facebook and mobile usage patterns differ; and how different aspects of the game's design and operations, including some that you would not expect, can strongly influence results.|