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The Number One Educational Resource for the Game Industry

Session Name: One Year of Bejeweled Blitz - Learning to Expect the Unexpected
Speaker(s): Giordano Contestabile
Company Name(s): PopCap Games
Track / Format: Smartphone and Tablet Games Summit

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Overview: First launched on Facebook in 2008 and on iOS in 2009, and occupying a perennial top stop in the charts, Bejeweled Blitz is one of the most successful, and longest running, cross-platform social games. This talk aims to offer an honest, unadulterated view of what operating a cross-platform social game means, and how PopCap had to completely change its practices to succeed at it. Between others, you'll hear about how PopCap strives to marry a strong focus on "finding the fun" with a keen eye on metrics; how Facebook and mobile usage patterns differ; and how different aspects of the game's design and operations, including some that you would not expect, can strongly influence results.

GDC Online 2012

Giordano Contestabile

PopCap Games

free content

Smartphone and Tablet Games Summit

Smartphone / Tablet Games