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|Session Name:||Marketing Casual and Social Games on iOS|
|Company Name(s):||PlayScreen, LLC|
|Track / Format:||Smartphone and Tablet Games Summit|
|Overview:||There are over 20,000 apps released for iOS every week. To put that into perspective, there were less than 800 carts in total released for the NES in the USA. How can you effectively market your iOS game and not go broke doing so? This session will cover the specific channels and provide real world data on what works and the tactics used to get into top ranking and drive downloads. William Volk, CCO of PlayScreen, will cover revenue models (paid and freemium) as well as how to improve your chances in design and development.|