You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
GDC Vault Logo

The Number One Educational Resource for the Game Industry

Session Name:

Understanding Player Motivation: Applying Herzberg's Two-Factor Theory to Games-as-a-Service

Overview:

Understanding what factors cause players to be retained or churned by a game is one of today's key challenges for online game makers. HR & Motivational theories used by the Business world offers us some insight: Frederick Herzberg's Two-Factor Theory, first published 1968. Two-factor theory identifies the distinct factors that cause job satisfaction - intrinsic motivators - and the Hygiene factors that cause dissatisfaction if not present. This talk walks through Herzberg's theory as used in the work-place, and draws parallels with games concepts.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC Online 2012
  • Armin Ronacher
  • Fireteam
  • free content
  • Customer Experience
  • Business & Marketing
members only icon