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The Number One Educational Resource for the Game Industry

Session Name: Leveraging Segmented Data in Social Games: IsCool Case Study
Speaker(s): Olivier Mathieu
Company Name(s): IsCool Entertainment
Track / Format: Business and Marketing

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Overview: This session will take attendees through a step-by-step case study of a multimillion dollar Facebook application. it will explain how looking at segmented data as opposed to high level metrics, enabled IsCool to get significant results on KPI by setting a clear and actionable agenda for its game design team.

GDC Online 2012

Olivier Mathieu

IsCool Entertainment

free content

Business and Marketing

Business & Marketing