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|Session Name:||Faster, Cheaper, Better: Deeply Integrated Game Mechanics|
|Track / Format:||Gamification Day|
|Overview:||Shannon Perkins, editor of Interactive Technology at Wired.com, designed Cutthroat Capitalism for Wired's website and received accolades for it's ability to engage and teach. In this session, he will discuss games with educational, editorial, or persuasive objectives do not need to include leaderboards or badges, they don't need be to crassly manipulative, and they don't need to feel like an after-thought.|