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Session Name:

Getting Personal: Inside the Design of a Real-World Consumer Gamification Project


This session will examine the ins and outs of gamification. Bunchball founder and CPO Rajat Paharia will discuss how to create meaningful challenges and rewards based on business goals and how to best utilize game mechanics for specific needs. What goes into creating a gamification platform? What challenges should you be prepared for and how can you prevent or overcome them? Based on real-world case studies (e.g. Bunchball's work with Wall Street Survivor), this session will focus on the process of implementing consumer gamification - from actual design to business goals - and how to tackle it.

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  • GDC Online 2012
  • Gary Chavez
  • Bunchball
  • free content
  • Gamification Day
  • Other