Session Name: | FarmVille's Golden Goose |
Speaker(s): | Abhinav Agrawal, Mike Perry |
Company Name(s): | Zynga, Zynga |
Track / Format: | Production |
Overview: | FarmVille is remarkable in that a 3-year old Facebook game still reigns in the Top 10 list. Abhinav Agrawal and Mike Perry, Lead Product Manager and Executive Producer, describe how a strategy of quarterly expansions sustains and evolves the game, engages players, and supports a thriving business. |