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|Session Name:||Finding Ways to Create Joy: The Quest for New IP|
|Track / Format:||Production|
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|Overview:||Simply put, new IP development is hard. In an industry where execution only can have significant risk, searching for new IP is often deemed unfeasible. Zynga With Friends has fully embraced the challenge of new IP development and has experimented with a variety of techniques for developing new IP. Technical Director Vijay Thakkar will take attendees through some of those experiments, identifying particular successes and failures, and will give attendees a view into some new ideas for IP development the studio is exploring next!|