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|Session Name:||7 Learnings from Making AION Europe Free-to-Play|
|Speaker(s):||Carsten van Husen|
|Company Name(s):||Gameforge 4D|
|Track / Format:||Business and Marketing|
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|Overview:||Carsten van Husen will provide a closer look at the process and lessons learned behind the migration of the critically acclaimed premium MMORPG AION from a subscription based pay-to-play system into free-to-play business model, that was done at Gameforge for the European market. Lifting the curtains from the secret box of what makes a major free-to-play MMORPG tick, he will deliver a variety of insightful learnings and practical advice derived from this challenging project. Ranging from how an effective monetization system based on microtransactions is developed up to the intricacies of preparing and executing such a major technical endeavor, the audience will be able to learn about the MMORPG business from the perspective of the leading free-to-play online-games publisher of the Western hemisphere.|