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An astounding 69% of Facebook gamers and 53% of mobile gamers are women, yet only a fraction of the developers making these games are female. With such a heavily female-dominated player base, the insight that women bring to the table in the development process is invaluable. Things that seem like minor details - color choices, character outfits and facial expressions, fonts - add up to determine whether or not a woman will connect with, and ultimately spend money in, your games. In this 25-minute lecture, VP of Games at SGN, Jill Schneiderman, will discuss how "40-year-old women" became the new "13-year-old boys", and why having women involved in your development process will significantly increase your chances of appealing to this new gaming majority.
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