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|Session Name:||The Art of Understanding Social and Mobile Players|
|Company Name(s):||Pocket Gems|
|Track / Format:||Business, Marketing & Management|
|Overview:||The free-to-play (F2P) model has revolutionized the games industry, leading to the rise of social and mobile games as a service, and exponentially increasing the amount of information available to game makers. It is a given that data and metrics are an important part of managing games today, but what does this actually mean? Metrics without creativity and design thinking ultimately lead to hollow and short-lived games; learn instead how to use information on player behavior to strengthen and refine a long-term creative vision, and learn how this is both similar and different for social and mobile games. Ben Liu will share his experience and insight from leading Pocket Gems, a pioneer in F2P mobile games, and from running Playdom's largest game studio.|