You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
GDC Vault Logo

The Number One Educational Resource for the Game Industry

Session Name:

How Mobile Ad Tracking Impacts App Marketing Results (Presented by Fiksu)

Overview:

Ad tracking is a mission critical component of most app marketing programs. By being able to attribute downloads, and post-download events like in-app purchases, to the marketing source, app marketers harness a powerful way to gain insights that drive business and deliver outstanding ROI. But there are challenges associated with mobile ad tracking. Device Identifiers, Digital Fingerprinting, HTML5 Cookies, Android Referrer are all tracking methods on the market today, each employing very different approaches. But with no industry standard, it feels as if you are on your own to make sense of the different technologies and determine the best approach for your game. This session will help make sense of it all. You'll get a detailed overview and comparison of today's mobile ad tracking technologies, and practical advice to help you decide what may be the right ad tracking technology for your game.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2013
  • Glenn Kiladis
  • Fiksu
  • free content
  • Business, Marketing & Management
  • Business & Marketing
members only icon