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Case Study of a Microstudio Startup: The Next Three Years


At GDC 2010, game designer and non-business person Randy Smith related his story of starting indie studio Tiger Style, while investing a breathtakingly minimum amount of money, time, and effort, but culminating in their hit iPhone game, Spider: The Secret of Bryce Manor. Three years later, Randy is returning to share what has happened to Tiger Style since then. The business has grown more complex, and the team strives to keep it healthy while staying focused on development. Topics will include evolutions to staffing and team management, royalties and compensation, promotion, business type, finance, and all-revealing sales data, including data on their latest release, Waking Mars.

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  • GDC 2013
  • Randy Smith
  • Tiger Style
  • free content
  • Business, Marketing & Management
  • Business & Marketing