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|Session Name:||An Indie Expedition Through the Jungle of Free-to-Play, In-App Purchase, Ad-Supported, and Analytics|
|Company Name(s):||AppAbove Games LLC|
|Track / Format:||Independent Games Summit|
|Overview:||In-App Purchases are well accepted in the mainstream development community, but remain a controversial topic for indies. We can keep our specialness while benefiting from this new business model. The speaker will cover several case studies of how indies have used IAP to reach success and failure, and will analyze what worked and what didn't work. Focusing on practical takeaways, the coverage will include single and dual currencies, free versus pay apps, pricing, and ethics. The talk will discuss best practices for analytics, including how indies can use A/B testing and real-time tracking to improve their performance without damaging their games.|