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|Session Name:||A New (and Way Better) Model for Licensed Games|
|Company Name(s):||DeNA Americas & Europe|
|Track / Format:||Production|
|Overview:||In the bad old days of licensed games, an entertainment giant simply licensed an IP and then waited to make approvals. But live-service mobile games have created the opportunity - indeed, the necessity - for licensors to become full-fledged, always-on creative collaborators with developers. Learn how Disney, Hasbro, and the National Football League work with DeNA week-in and week-out in an intensive process, which results in a flow of consequential content into games. It's a radical approach that is more meaningful for licensors, more beneficial for developers, and much more delightful for gamers.|