Session Name: | From Product to Service: Mass Effect 3 Multiplayer Went Live |
Speaker(s): | Scylla Costa |
Company Name(s): | BioWare |
Track / Format: | Production |
Overview: | Mass Effect 3 was the final chapter of a trilogy, but it didn't lack controversy. Multiplayer mode was announced five months before the ship date and the verdict came quickly: guilty until proven innocent! How do you turn around this first impression and create a compelling service out of a very well-established single-player product? This presentation will analyze why a Multiplayer mode was added to Mass Effect 3 and how BioWare prepared to run Multiplayer as a service. |