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|Session Name:||Building Scalable Cloud Tech for Mobile and Social Games|
|Track / Format:||Smartphone & Tablet Games Summit|
|Overview:||Today's most successful mobile and social games are no longer stand-alone affairs. They require sophisticated, super-scalable server infrastructures to implement the features necessary to engage and monetize players and their friends. This session will break down the best features to be pushed into the cloud, the pitfalls to avoid when implementing these features, and how to architect things so that the solution will perform well when scaling in capacity and across geographies. Finally, the talk will touch on the importance of having a proper plan ready when pitching your game to publishers, who often take responsibility for your server tech once it is live.|