You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
GDC Vault Logo

The Number One Educational Resource for the Game Industry

Session Name:

Balancing Revenue vs. User Experience in Mobile Games

Overview:

Mobile developers have more tools than ever to help them market their mobile games and build a profitable business. However, developers need to carefully balance the business need to acquire new users and monetize them in a way that's conducive to their overall user experience. Chartboost's Ilja Goossens will discuss how mobile game marketing is evolving and what developers can do to capitalize on it. He will also share how developers can use data and analytics improve performance and share specific strategies used by successful developers around the world.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC Europe 2013
  • Ilja Goossens
  • Chartboost
  • free content
  • Business, Marketing & Management
  • Business & Marketing
members only icon