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|Session Name:||Obstacles and Opportunities in Cross-Atlantic Mobile Game Distribution|
|Speaker(s):||Paul Chen, Oscar Clark, Vincent Dondaine, Jameel Khalfan, Chris Pitz|
|Company Name(s):||PlayFirst, Inc., Everyplay - Applifier, BulkyPix, Pocket Gems, Kabam|
|Track / Format:||Business, Marketing & Management|
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|Overview:||The panel will provide first-hand insights on the turbulent and rapidly evolving U.S. and European mobile gaming markets, and demonstrate how to navigate this increasingly critical area of international expansion. They'll share successes and failures of their own past efforts, discuss the subtle yet sometimes significant differences in distribution and localization, and share what they believe should be done to address the remaining challenges for mobile game makers extending their cross-Atlantic reach.|