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|Session Name:||Entering and Succeeding in China's Complex Mobile Gaming Ecosystem|
|Track / Format:||Smartphone & Tablet Games Summit|
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|Overview:||This talk is a deep, sixty-minute look at the key factors and relationships that are driving success in and relevance of the Chinese mobile market today. From the unique vantage point of QQ mobile and the brand new WeChat mobile platform, Peng Lu will be sharing the challenges and actionable best practices that are emerging for Western developers entering the mobile market. Lu will also offer specific guidance for navigating the API integration, server integration, ludological and cultural localization practices, and marketing and customer service practices.|