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|Session Name:||Smartphone & Tablet Apps: Mobile Game Metrics|
|Track / Format:||Smartphone & Tablet Games Summit|
|Overview:||Leveraging usage behavior from over 1 billion mobile app gaming sessions per day, Flurry shares insights into how gender, age, engagement, retention and game mechanics are related. These metrics can and should influence how your company thinks about the audience it hopes to attract with different game designs, and how that will affect monetization and more. Flurry will also share a state of the market review of the latest general consumer behavior and business trends for iOS and Android apps.|