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|Session Name:||Divided Loyalties: Developing and Running Cross-Platform Social Games|
|Track / Format:||Smartphone & Tablet Games Summit|
|Overview:||Truly synchronised social games that are available on multiple platforms are the desire of developers and players alike; the development and running of these services, however, presents a unique set of challenges and opportunities. Gareth Jones, COO of Playdemic, discusses the approach taken by his studio in creating Village Life, the hit social game, as a fully cross-platform experience, and examines the lessons learned and success metrics of the concept.|