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|Session Name:||Authentic Virality: You Share if You Care|
|Track / Format:||Business, Marketing & Management|
|Overview:||The best way to discover a mobile game is when a friend shows you a game they love. Several studies agree that word of mouth drives majority of mobile game discovery while advertisements rank the lowest. With the cost of installs skyrocketing now is the time to foster authentic virality. You share if you care. Join this session for an in-depth look at what drives word of mouth in top mobile games, findings from a survey of 1800 players on mobile game discovery, data points on game videos drives discoverability and how to drive viral growth for your game.|