| Session Name: | App Pricing Conundrum: Freemium vs Paid |
| Speaker(s): | Donny Makower |
| Company Name(s): | RED Interactive Agency |
| Track / Format: | Education Apps |
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| Overview: | One of the biggest challenges developers face in releasing an app is determining its price. They grapple over whether the freemium or premium model is better suited for the app, and many times choose one without understanding how, or if, it is the right way monetize their product. Determining the right price for an app ultimately boils down to several factors that every app developer must take into consideration before entering the market place. This session will provide an overview of various revenue models and monetization strategies for different categories of mobile applications and present real-world case studies that demonstrate the pros and cons of each. |
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