Session Name: | The User Did What?! |
Speaker(s): | Ricky Bacon |
Company Name(s): | noise |
Track / Format: | Brand Marketing Apps |
Overview: | New technologies and interaction paradigms emerge at a breakneck pace. In order to provide an elegant user experience, it is critical to have user-centered design lead the product development process. Ricky Bacon will discuss the importance of user testing in the product development process of "BAND-AID Magic Vision featuring Disney's the Muppets," an augmented reality app that engages mothers and children. |