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|Session Name:||Where the Whales Live: The Pyramid Model of F2P Design|
|Track / Format:||Free to Play & New Game Business Models|
|Overview:||Is monetization ruining F2P games? Funnel-driven design that aims to filter out freeloaders and squeeze the whales is not an inevitable result of the free-to-play business model. We need to build new models for visualizing how we can incorporate the full breadth of the customer demand curve. The pyramid is a way of putting into practice the goal of free-to-play game design: let anybody access your game, and allow people who love what you do to spend lots of money on things they truly value.|