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|Session Name:||eHealth Apps - Applying Data to Healthcare|
|Company Name(s):||Willowtree Apps|
|Track / Format:||Enterprise Apps|
|Overview:||In this presentation, Michael Prichard, CTO of WillowTree Apps, will review how to design, develop, and deliver mobile applications in the healthcare industry. He will cover data, security, and device connectivity, through to the user experience. This will be illustrated through a case study of Johnson & Johnson's BabyCenter app as well as a general review of the mobile application architecture as it relates to ehealth touchpoints. Finally, he will uncover some of the most overlooked pitfalls in this field as well as several key considerations for designing healthcare apps that successfully bridge the needs of both patients and professionals.|