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|Session Name:||Location Based Services: What Is Out There? (Presented by App Developers Alliance)|
|Speaker(s):||Damien Patton, Vikas Gupta, Jimmy Retzlaff, Michael Rubin, Matt Clark|
|Company Name(s):||Banjo, Factual, Yelp, YP, Quantcast|
|Track / Format:||Lifestyle Apps|
|Overview:||As mobile app users become more adept at using location-based services and social media to share their likes, interests, habits, and activities, developers need to understand how to leverage this data effectively. What opportunities do location-based technologies, services, and monetization tools provide? In this talk join Damien Patton, CEO of Banjo, along with Yelp Engineering Manager Jimmy Retzlaff, YP's Michael Rubin, Vikas Gupta, Director of Marketing and Operations at Factual, and Matt Clark of Quantcast, as they demonstrate how developers can capitalize on this information to deliver amazing apps. They will also cover how to better monetize existing apps.|