This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Evernote Case Study: Designing First Impressions that Last|
|Speaker(s):||Kara Hodecker, Naomi Pilosof|
|Company Name(s):||Evernote, Evernote|
|Track / Format:||Lifestyle Apps|
|Overview:||Building a powerful, feature-packed app while keeping it simple enough for anyone to use isn't an easy task. But when is the right time to explain how the app works? What's the right balance between being helpful versus being prescriptive? In this regard, Evernote has some unique and complex design problems to tackle; not only do they have to teach people how to use the features in the app, they need to suggest different ways they can use it, quickly! In this session, Evernote's Senior Product Designer Kara Hodecker and Product Manager Naomi Pilosof share a case study demonstrating how they have strived, sometimes successfully and sometimes not so successfully, to inspire and educate.|