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|Session Name:||What Are the Differences in Free-to-Play Player Behaviors Across Console, PC and Mobile Platforms?|
|Track / Format:||Free to Play & New Game Business Models|
|Overview:||As the only publisher to have free-to-play games on the Xbox 360, PlayStation 3 and the PC, Ubisoft is in the unique position to compare and contrast audiences and their behaviors across platforms. Are the audiences the same across platforms? Do players play and pay the same? What's unique about operating a game as a service on a console? Come learn from Ubisoft's experience.|