| Session Name: | Metrics Aren't the Message: It's About Happy Players |
| Speaker(s): | Laralyn McWilliams |
| Company Name(s): | The Workshop Entertainment |
| Track / Format: | Free to Play & New Game Business Models |
| Overview: | Do you want happy players or paying players? Do you want short-term revenue gain or long-term retention? Are these things mutually exclusive? "Metrics Aren't the Message: It's About Happy Players" takes attendees through a series of events that changed the way one developer looks at metrics, monetization and retention. Based on examples from years of experience with free-to-play design, development and live game management, we'll take a look at ways to include player engagement. Let's move beyond the numbers to better understand how emotions drive player decisions, and the effect these emotions have on long- and short-term business goals. |
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