You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name:

Metrics Aren't the Message: It's About Happy Players

Overview:

Do you want happy players or paying players? Do you want short-term revenue gain or long-term retention? Are these things mutually exclusive? "Metrics Aren't the Message: It's About Happy Players" takes attendees through a series of events that changed the way one developer looks at metrics, monetization and retention. Based on examples from years of experience with free-to-play design, development and live game management, we'll take a look at ways to include player engagement. Let's move beyond the numbers to better understand how emotions drive player decisions, and the effect these emotions have on long- and short-term business goals.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC Next 2013
  • Laralyn McWilliams
  • The Workshop Entertainment
  • free content
  • Free to Play & New Game Business Models
  • Business & Marketing