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|Session Name:||Watching the Detectives: Improving Free-to-Play Monetization Through Character and Narrative|
|Company Name(s):||Making Fun, Inc.|
|Track / Format:||Free to Play Design & Business Summit|
|Overview:||The talk will explore and draw from successful (and less successful) storytelling highlights from the last two years in casual and mid-core social and mobile F2P games. In particular, this talk will attempt to map patterns showcasing ways that specific business model variants and monetization drivers have tended to work best with particular storytelling devices. The talk will look at power-up-based puzzle games that use story and characters as progress markers on a map. It will explore RTS/simulation games and CCGs that use collectible character cards as story drivers. It will focus on free trials in episodic narrative-rich adventure and HOG adventure games. It will explore energy-based puzzle games that force story elements into dialog boxes as window dressing. It will explore ways in which known licenses from the Simpsons to the Hobbit can offer F2P games, while borrowing from all of these monetization models and narrative devices.|