This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||The Great Debate: Monetizing With In-App Purchases, Pay-for-Download or Advertising (Presented by Millennial Media)|
|Speaker(s):||Josh Hartwell, Dejan Mirkovic, Kelly Mullins, Scott Prather, Lewis Rothkopf, Stephen Valenta|
|Company Name(s):||Mobile Deluxe, airG, EA, Playphone, Millennial Media, 8Tracks|
|Track / Format:||Monetization|
A quick glance at the app stores reveals that three basic monetization models have emerged for games " charging consumers directly, running ads within the game, and instigating the consumption of virtual goods or other in-app purchases. Each comes with its own set of advantages and challenges, and some developers employ a combination of these methods. In this session, industry experts from across the monetization spectrum will discuss the analyses that led to their decisions, and will offer suggestions to developers who are ready to go big, but aren't yet sure about the best way to generate optimal revenue.