| Session Name: | Generating Value Beyond the Game: What Opportunities Are You Missing? (Presented by Digital River Inc.) |
| Speaker(s): | David Eddings, Mike Horn, Patrick O'Brien |
| Company Name(s): | Gearbox Software, Rvkvs, EA |
| Track / Format: | Monetization |
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| Overview: | A moderated panel of industry experts will discuss how theyre creating merchandising, collectors editions and licensing programs to further engage consumers with their brands both pre- and post-launch. Learn how each of these tactics can result in immediate and incremental revenue opportunities and why some believe they also extend game interest and life. This session will provide next-step solutions whether you have an established or a new brand. See how others have optimized these programs to produce material results. |
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