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|Session Name:||Generating Value Beyond the Game: What Opportunities Are You Missing? (Presented by Digital River Inc.)|
|Speaker(s):||David Eddings, Mike Horn, Patrick O'Brien|
|Company Name(s):||Gearbox Software, Rvkvs, EA|
|Track / Format:||Monetization|
|Overview:||A moderated panel of industry experts will discuss how theyre creating merchandising, collectors editions and licensing programs to further engage consumers with their brands both pre- and post-launch. Learn how each of these tactics can result in immediate and incremental revenue opportunities and why some believe they also extend game interest and life. This session will provide next-step solutions whether you have an established or a new brand. See how others have optimized these programs to produce material results.|