You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

High Value Monetizers - Debunking Assumptions Using Personality Psychology


High-value monetizers in free-to-play games are often referred to in the video game industry as whales, a term that implies monetization is similar to impulsive tendencies or behavior and is psychologically exploitative. To challenge this assumption, we collected psychometric data (demographics, play motivations and player personality) from over 1,000 Ghost Recon Online players who were targeted based on their in-game behavioral profiles. In addition to presenting the findings of the study, we will also describe our research process and analytic tools, such as the Big 5 personality inventory, factor analysis for creating robust psychometric variables, and clustering for uncovering player segments.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC 2014
  • Nick Yee
  • Ubisoft
  • Nicolas Ducheneaut
  • Ubisoft
  • free content
  • Business, Marketing & Management
  • Business & Marketing