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|Session Name:||A/B Testing with Air Patriots (Presented by Amazon)|
|Speaker(s):||Paul Cutsinger, Russell Carroll|
|Company Name(s):||Amazon, Amazon|
|Track / Format:||Business, Marketing & Management|
|Overview:||A/B Testing is about using data to challenge assumptions and test new ideas, often leading to increased engagement and monetization. In addition to showing you the latest cross-platform testing services at your disposal, we'll discuss the "happy accident" that the Air Patriots team made. It was unexpected and led to an increase in both retention and monetization.|