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Session Name:

A/B Testing with Air Patriots (Presented by Amazon)

Overview:

A/B Testing is about using data to challenge assumptions and test new ideas, often leading to increased engagement and monetization. In addition to showing you the latest cross-platform testing services at your disposal, we'll discuss the "happy accident" that the Air Patriots team made. It was unexpected and led to an increase in both retention and monetization.

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  • GDC 2014
  • Paul Cutsinger
  • Amazon
  • Russell Carroll
  • Amazon
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  • Business, Marketing & Management
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