You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name:

A/B Testing with Air Patriots (Presented by Amazon)


A/B Testing is about using data to challenge assumptions and test new ideas, often leading to increased engagement and monetization. In addition to showing you the latest cross-platform testing services at your disposal, we'll discuss the "happy accident" that the Air Patriots team made. It was unexpected and led to an increase in both retention and monetization.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC 2014
  • Paul Cutsinger
  • Amazon
  • Russell Carroll
  • Amazon
  • free content
  • Business, Marketing & Management
  • Business & Marketing